A common misspelling is “reciprical links“.
Reciprocal links help you in two ways:
1. They increase your web site traffic, from people who click on the links.
2. Reciprocal links also play a major role in boosting your rankings in search engines.
When ranking sites, the major search engines take into account the number and quality of the sites that link to you.
Persuading good quality, relevant sites to link to you can be tedious, time-consuming and frustrating. Here are some tips to increase your chances of success.
One way to find link partners is to do searches in major search engines such as Google and Yahoo! to find sites which complement yours but are not direct competitors.