Streamlining

Atwoodz, Inc. built a website for our business that streamlined our online table reservation process, eliminating costly over bookings and the extra time requried to re-enter customer information.  The Atwoodz system also now allows us to take reservations when there is no staff on hand to do so, making our vision a reality.

Part 3: 5 Ways to test Your Website’s User Experience on a budget!

 Part 3: How to organize your test

Organization is the key to a successful company, especially when it comes to long-term growth and profitability. For your testing, you will want to be very clear and organized with the instructions and information being given to the test subjects. It is also meaningless to run tests or do research unless you have ways to organize the data for review and improvements. In this part, I will show you some easy steps for organizing the tests, and also for noting and organizing the results.

Organizing the test:  It is very important to create an easy-to-use document for instructions, and also for the test subjects to make their notes on the results. It is important to go through the test(s) yourself, to make sure that your instructions and links are correct. Clear instructions on the starting point, the goals of the test, and any additional instructions are essential in running a truly useful User Experience Test. You can use Word, Open Office, Google Docs or any other similar program. Here is an example of a simple instruction doc:

user-experience-part-3

Call Atwoodz at (800)961-7427 for questions or support!

Organizing the results:  One of the preferred methods, although not very high-tech, is using a spreadsheet through Excel, Google Doc or Open Office. If you have access to some other database or reporting system, go ahead and use it, but as Open Office and Google Doc are free, they would fall under trying to maintain the smallest budget for testing.  You can start with a simple spreadsheet and progress to using formulas and other functionality to start working on your website’s “User Happiness Algorithm”, that I will explain in Part 4 of this blog series.  This part is about laying the groundwork for organizing your DIY User Experience Testing, we will add more columns to the spreadsheet later.  Here is a simple start for a spreadsheet, for a purchase test, using Excel:

user-experience-part-3-b

Call Atwoodz at (800)961-7427 for questions or support!

You can add additional details and fields, but you want to make sure that you have all the information necessary so you can replicate issues and/or refer back to this report in the future. The idea of the spreadsheet above is for open-thoughts on a specific process, you can guide them in their answers by providing multiple choice answers or asking direct questions about specific pages, like “Were the payment options easy to understand?” or “How many payment options were there?”  For competition comparison tests, I would recommend using a similar spreadsheet, but it would ask them to rate the websites (1-10) or rank them versus each other.

The key to this part is creating something that makes sense and works for your business. In order for you to get the best results from your tests and website, organization is one of the most crucial steps to success. If your website’s target is contact submission or something else, there should still be clear steps and identifiable goals for your test.

Now that you have gone to the point of organizing your tests, the next part will be working on your “User Happiness Algorithm.” In Part 4, I will show you how to come up with quantifiable scores for your website’s user experience tests.

Check back in two weeks for the next FREE installment!

2013 Holiday Checklist

U.S. consumers are expected to spend over $61 billion in November and December 2013 alone, setting up what should be the most lucrative time of the year for your eCommerce website. The biggest retailers have been putting their 2013 plans into motion since Holiday 2012 ended, have you made your plans yet?

Chances are you might not be ready yet, or you may have missed something. Atwoodz is going to help get your mind and site working in the right direction. Here is a list of some items to check on, plus some questions to get you started:

    1. Set your Holiday 2013 goals – Sales goals, visitor goals, satisfaction goals, and more. This will help determine whether you had a successful Holiday Season or not; this is also important for next year’s plan.
    2. What are your holiday offers? – November Specials, December Specials, Cyber-Monday Specials, and week after Christmas specials. Decide your offers and put them in a calendar to track. You should have special ads and coupons designed just for the holiday season for the best results.
    3. Add Live-Chat to your site – There are free live chat software options, and the installation is much cheaper than you would imagine. This is a proven method for increasing conversions, improving customer ordering accuracy and overall satisfaction. This is also great for ongoing customer service and support after the sale is made.
    4. Offer Free Shipping – If your competition offers free shipping, make sure you can match the strength of their offer. Consumers have come to expect free shipping, especially during the holidays, so this is a must! If you can’t offer free shipping, you should have a discount with a high perceived value.
    5. Are you prices competitive? – Customers will compare multiple websites for the best prices and offers, so checking your competition’s offers is important for making sure your offers are competitive. If you can’t beat their prices, make sure you can beat their customer service, support or some other important item to use as a company-strength in your pitch.
    6. Make sure your customer service, support/contact and return policy info is clear and easy-to-find! – Very often, people will look for the shopping policies, return/refund policies and support/contact info prior to purchasing from a website. Also, it is important to offer multiple ways to contact you, as many people will only select your website if you have their preferred method available.
    7. Is your site mobile friendly? – “m”Commerce, or purchases using mobile devices, is expected to account for a sizable percentage of the Holiday 2013 season sales. This makes it very important for your website and ads to be fully compatible with phones and tablets. Mobile device purchasing will make up about 16% of the total holiday sales, with tablets accounting for 63% of these sales.
    8. Add some Holiday Flair? – Add a special banner, slider, or some other way of letting people know that you are active and creating special holiday offers. Holidays are an exciting time, so the use of holiday imagery is an easy way to out the potential customer in the right mood for purchasing.

Time is running out, and before you know it, it will be 2014 and you will be looking back on a lackluster Holiday 2013 season; unless you start NOW! Atwoodz can help with any of your website’s needs in design, marketing, support and more. We are experts in eCommerce platforms, such as: Magento, osCommerce, Zen Cart, Open Cart, XCart and any other PHP-Based shopping cart.

$61,000,000,000 is a lot of money, but in 3 months it will be gone…and your chance is now to do something about it!

Written by Matt Dacko (Twitter @LVMattd)

For Free Consultations, Project Help or advice; call us today at (800) 961-7427 or email us at info@Atwoodz.com. Thanks and Happy Holidays!

Part 2: 5 Ways to test Your Website’s User Experience on a budget!

Part 2: What to Test:

There are too many website components used to compare websites and improve the user’s experience to list them all. The ones below have been selected for their general level of importance across the large majority of websites.

I have identified 5 items that can be tested, compared and improved to make sure that your website is up-to-par, and has the best chance to compete against an ever-increasing number of websites. These elements should be customized based on your business’s website strategy. The examples using a checkout is more for eCommerce, while submissions is for lead-gen type websites, and contact/directions info is important if you are trying to generate a phone call or a visit.

search_bar

1) Search Bar, Search Bar, Search Bar

Chances are that your visitors used a search bar to find your website, so we can all assume that they are capable of using them. This assumption allows for us to put this as one of the top needs for a great user experience.  Left-side navigation can be difficult for many visitors to try and navigate, and searches can be the fastest searching technique with a proper search bar. Amazon has one of the largest search bars for eCommerce website, and also has the largest amount of visitors and sales for eCommerce. If you visit the sites of the Top 500 online stores, you will see large conspicuous search bars in all of them. This is a test that can be done using internal and external testers:

Internal Test:

    • i) Do you have a search bar?
    • ii) Is the functionality in-line with the competition?
    • iii) How are the search results displayed?
    • iv) Do Categories AND products show up in the results?

External Test:

    • i) Who has the easiest search bar to find and use?
    • ii) Who displays the results in the easiest way to use?
    • iii) Who has the best filters available?

photo-setup2) Are your images GREAT?

Eye-catching images sell products; this is why most of the ads we see are stuffed with beautiful people and scenery. I have a phrase for this, “we buy with our eyes”, and this is very true on all levels of visual marketing. This is why extra care must be taken when selecting images for a website; this IS what the customers see and know about your business, especially initially. Your first impression online is often your only impression, so you better make it amazing. We don’t recommend a bunch of backgrounds or fancy graphics, but great product pictures and lifestyle images will do wonders for your appearance. This test can be done using internal and external testers:

Internal Test:

    • i) Do you have a pop-up gallery with browsing built in?
    • ii) Are all your images and graphics compatible with all browsers and devices?
    • iii) Are there any elements using Adobe Flash?

External Test:

    • i)  Are your images better or worse than the competition?
    • ii) How easy is the gallery to view additional images?
    • iii) Did you feel any emotions for any of the images? Which Ones?

 

checkout3) Checkout/Submission/Contact Comparisons

Distracting navigation or too many steps during checkout/submission can cost your business a lead, sale, or phone call. The best websites and landing pages do have good content, but they also are able to funnel visitors to the correct pages and/or information to make sure they get the sale or contact. This is true for eCommerce, Lead-Gen, Informative or any other commercial website. Using your content and call-to-actions correctly can really help guide the visitor through the process.  Removing distracting navigation after the customer has made a distinct move towards submission will insure that an ad or link won’t distract them. He are some ways to test your website, using both internal and external testers:

Internal Test:

    • i) How many clicks does it take from adding a product until checkout is completed?
    • ii) How many clicks does it take to submit their info?
    • iii) Where is the Phone Number Displayed on the landing pages?
    • iv) Does it have one-page submission/checkout?
    • v) Is the left-side or other navigation still present during submission/checkout?

External Test:

    • i) Who has the easiest landing page to follow?
    • ii) Who has the best checkout? Why?
    • iii) Did you click on anything during the checkout, outside of the checkout?
    • iv) Whose address/directions were the easiest to find and use?

Closeup of a call center employee with headset at workplace4) Support and Contact Info

Often times people carry the emotional scars of previous experiences with websites and businesses to protect them against reoccurrences. This makes people cautious and attentive to the need for easy contact and support link/info. Visitors also prefer a particular type of contact; either by phone, chat, email, etc… This makes having different contact options important for appealing to the largest amount of people. The ability to generate tickets online might be best for one customer, while another just wants a phone number to call and speak to a human. Here are some tests using internal and external testers:

Internal Test:

    • i) Is the phone posted clearly on all landing pages?
    • ii) Do you have live chat or a contact link clearly visible on each page?
    • iii) How many different contact options do you offer?

External Test:

    • i)  Which site has the easiest ways to contact them?
    • ii) Which site was easiest to find the contact link?
    • iii) Which sites was the easiest to find the phone number?
    • iv) Which site had the best driving directions?
    • v) Where you able to submit a trouble ticket from their support?

boy-megaphone-5) Offers/Story/Sales pitch comparisons;

The best websites are often able to connect emotionally with their visitors; this gives them an advantage when they are asking visitors to submit personal, financial, credit card or any other type of sensitive information. This connection can be from an implied sense of urgency, a story, an offer for more information, a “limited-time” offer and other strategies to increase conversions. There are clear differences between destination-type websites, and websites that are virtually unknown at the time of an internet search, or receiving some sort of advertisement that drives a visitor to your website. Best Buy, for example, does not need to sell their brand when a visitor arrives on their landing pages. The visitors already have some level of knowledge and trust for these large destination-type websites; so the strategy is different for them as opposed to a smaller website that needs to enforce their brand and build legitimacy through an emotional connection. This isn’t just about a great offer; it is about a great offer than connects emotionally with your target audience.

This part of testing is where it can get a little tricky, as it deals largely with emotions, which can be hard to judge. For this section we will look at three main emotional responses that happen to your visitors on your website. Here are the three types of emotions we will be looking at:

  1. 1)  Visceral:  This comes from the subconscious and refers to items that we naturally like or dislike. We automatically like certain things like attractive people, certain colors, and symmetrical designs. While we automatically dislike items like snakes and disorganized appearances.

 

  1. 2)  Behavioral: This is how a product, application or website functions for the end user, and this looks at our total experience with using the product, application or service. This deals largely with user interface designs, content and functionality.

 

  1. 3)  Reflective: This is the emotional connection, after the first impression. This is the connection with the product, offer or website to our everyday lives. This goes beyond the “this looks good” opinion and attempts for a deeper connection into the lives of your visitors.

 

Since these items rely so heavily on emotions, it makes it hard to use internal resources that are emotionally involved with the project. It allows for internal research of offers and such, but not much past that. This really needs feedback from new people, or even better, your target audience. It is really important to use websites that you compete against closely, as well as using some large vendors for the comparisons. I would recommend having them start on a particular landing page, and then complete a purchase, submission or other call-to-action. You can also have a checklist of items for them to find and/or test. A visitor diary is important here to record instant emotions.  Here are some tests you can run:

Internal Tests:

    1. Is there a story behind the offer?
    2. What are the price comparisons between their offers and ours?
    3. Do we offer as much for the money as our competition?

External Tests:

    1. What was the story behind the offers for each website?
    2. Which website has the best story or background?
    3. What part of that website’s story did you connect to?
    4. Which website has the best offer?
    5. Which website has the best prices?
    6. Which website would you purchase from or use?
    7. Give three reasons why you picked that website?
    8. List the best 5 images from the different websites?
    9. Why were those images selected?
    10. Does each website relate to something in your life?
    11. What items do you connect to?
    12. Rate each website for user-experience 1-10
    13. Which website did you enjoy using the most?
    14. Rate the best websites, starting with the best, please explain in detail.

Emotions are often the most difficult items to test, so it is something that you should try, but don’t be afraid to ask for help or to try something new during a second test if thing don’t go perfect the first time. The end goal of the customer has to be kept in mind, and websites should be a guide to get them there. Only through testing, testing and more testing can you have the best possible website.

Now that you know who to test with, and what to test; Part 3 will be how to organize your test. I will show you some reports and spreadsheets you can use to organize and track your testing.

Check back in two weeks for the next FREE installment!

Written by Matt Dacko of Atwoodz.com (Matt@Atwoodz.com) Contact for consultations, questions, or quotes!

5 Ways to test Your Website’s User Experience on a budget!

“Imitation is the sincerest form of flattery”
-Charles Caleb Colton

Recently in the news, T-Mobile announced a new phone upgrade plan; within days AT&T and Verizon had announced similar plans. Just like your website, all businesses are competing for a limited amount of visitors and/or customers. This is especially true online, when your website is your virtual salesperson and your offer is the sales pitch. Savvy internet surfers often have access to tens, hundreds, or even thousands of websites with similar offers, products and services. If your website isn’t great, but your competition’s website is; why would the potential buyer choose your website? The new age of internet is about options; make sure your offers are at least good, if not the best!

“why would the potential customer choose your website?”

Big companies spend an incredible amount of money doing “buyer persona” studies to identify the browsing and behavior patterns of their target audience; and often times their websites are a clear reflection of the results. Not everyone has tens-of-thousands of dollars, the staff, or the proper data to do their own buyer persona studies. By comparing your website to the websites of larger companies in your same market, you can use their investments to fuel your growth. Many large, billion-dollar companies are also very aware of their competitor’s offers; and as shown above in the mobile phone business, they are reactive to each other’s offers with like offers of their own. I’m not saying that you should copy your competitions websites or content; but merely saying that by studying your competition’s websites and offers, you can gain valuable insight to the mutual customers you are competing to gain.

“you can use THEIR investments to fuel YOUR growth.”

After over 12 years in eCommerce, internet marketing and product management; I have learned an incredible amount about what it takes to entice a customer to use a website. My previous experience as a merchandising manager for Nike gave me the training and knowledge to understand how the “buying eye” works from one of the top companies in the world. I am starting a 5-part series on how to improve your user’s experience on a budget! Here are the 5 parts, I will be releasing:

9670712_s

  1. 1. Who to test with!
  2. 2. 5 ways to test your user’s experience!
  3. 3. How to organize your test!
  4. 4. How to quantify your results!
  5. 5. I got the results, now what?

“improve your user’s experience on a budget!”

 


5 Ways to test Your Website’s User Experience on a budget!

Part 1

Having an enjoyable user’s experience is essential for success in every business, whether online or off. Picture all the things you see in commercials and the efforts made when visiting establishments to build a great user experience. Whether you are an eCommerce Store, a service provider, doing lead generation, or any other type of website; user feedback is essential for creating the best user interfaces. In this part, I will discuss who to test, and what value their feedback is.

question-markWho to test with?

Very often a website’s design is selected by owners, designers, and process managers. This often leaves the target audience excluded from being a part of the design and testing. I recommend a combination of internal testers and external testers, with as many as possible in the target market. To monitor the testers you can use software like Clicktale; this software will allow you to record all their activity and review it as if you were standing behind them. This is easier and gets more natural results, as people often act differently if you are sitting right next to them; this can also be used on live customers for further feedback. I also recommend the diary method, where they are given a notepad and encouraged to write in it often during their testing. It is also important to note the browsers, and browser versions being used to find a good variety. Here are ways to identify and properly use test subjects:

1) Friends and Family:
While these test subjects aren’t necessarily in your target market, they are usually free, and they are often great for ease-of-use comparison testing. For example: take three competing websites and ask them to perform a function that is in-common. Their notes are good for identifying steps that may be confusing or slow. Try to use people that haven’t been on or used your website previously.
One of the keys to using friends and family for testing is to place them into categories based on their skills and backgrounds. It is important to have web surfers of varying skill levels; beginners, mid-level and expert users of the internet are a good start for categorizing. Your business can break your testing subjects into the categories that make sense to your business, but try to have at least three or more different levels.

2) Using the Actual Target Audience:
This is often the way to get the best information for testing and improving your users’ experiences. This requires using your current customers, or finding like-customers for testing. This can also involve testing with customers that may have started the process, but backed out before submission. This makes a blend of people who completed the process on your website, with people who stopped at some point in the process. As people often find out, this can require a Gift/Reward for the best participation. The price is worth it for the value you receive in this data; there isn’t better feedback than from the actual target audience. Sometimes a t-shirt, a Starbucks gift card, or a simple gift is enough, but often cash is the best way to get willing test subjects.

3) Yourself or your staff:
Using yourself or any staff involved in the project as testing subjects should only be used in a limited fashion, as any opinions would likely be biased. Comparisons in functionality, click counts, offers used, plus other non-biased and quantifiable elements are the best usage for internal test subjects. Items like counting the amount of clicks-to-purchase/submission are great internal tests that you can do. If you have people in other departments, that are largely unexposed to the project, they can be used for some testing involving opinions.

Only with a good range of test subjects, can one assure that there has been testing by a large variation of users and different systems.

Now that you have selected your testers, the next post will cover what they will be testing!

Check back in two weeks for the next FREE installment!

Written by Matt Dacko of Atwoodz.com (Matt@Atwoodz.com) Contact for consultations, questions, or quotes!

USPS API UPDATE from July 28th, 2013

USPS API Update from July 28th, 2013!

The recent USPS API Update has severely affected many eCommerce websites. Atwoodz has been the first to release a working USPS Module that works with the new changes.

USPS Update: Who’s Affected

The USPS API update has affected any website that uses a call-out to USPS during their checkout using the USPS API. If your website using USPS as one of their shipping providers, it will freeze up or cause an error during the checkout. We have been seeing osCommerce, Zen Cart, Magento, PrestaShop, Open Cart, CREloaded, and many other shopping carts affected. If you have USPS or you think your website is affected, call (800)961-7427 today to speak to someone from our team. Click the “Ask Us” button on the left to send us an immediate message.

Atwoodz: One-Day fix

Atwoodz has created a working module in response to the USPS API Update from July 28th, 2013.  It takes approximately 8 hours to complete, and we can have your site back taking orders the same day. Call us right now at (800)961-7427 to discuss the options and speak to one of our specialists. We offer the only warranty in the business; 6 full months of full support for all eCommerce development projects.

 

 

Call Today! (800) 961-7427

osCommerce Email Tracking & QuickBooks Integration

Atwoodz has been working with Mail Chimp to help our clients send our amazing email marketing campaigns; we are now offering full eCommerce tracking and automated lead import/export from your eCommerce website. The great options below are available.

eCommerce 360: osCommerce Email Tracking

Mail Chimp by itself is a great program, but tracking the sales and ROI for your email campaign can be difficult. Do you REALLY know how much you are making on your email campaigns? Are you losing money? Stop guessing and start using the Atwoodz eCommerce email tracking system; get the real data by tracking the visitors from the moment they click on your email, through their purchase. With the Mail Chimp eCommerce 360 tracking plug-in integrated with your eCommerce website, you will see the exact items and prices of purchases that result from the emails that you send. Can be used on an PHP-based shopping cart; such as Magento, Cre-Loaded, etc… Call us today to hear all the great benefits of the eCommerce 360 system.

Atwoodz Leads 360: Auto-Feed your Leads

Using Mail Chimp to send marketing emails to customers has never been easier. The Atwoodz Leads 360 system will automatically export the list from your eCommerce website into your Mail Chimp account. We can even custom set-up your list to create a separate list for customers that signed up, but didn’t actually purchase. We call these the “prospect list,” they often need an email with a special offer to push them to complete their purchase. Our proprietary system is the fastest and least invasive to your website; not needing to alter your website’s shopping cart is part of what makes our system the best there is. The Atwoodz Leads 360 system takes the hassle of manually exporting and importing your customer lists into Mail Chimp; and using the Mail Chimp system gives you the great looking emails and a much higher probability of reaching your customer’s inbox.

Custom Email Templates: Make them Professional Grade!

Atwoodz looks at email campaigns as if you were sending out your best salesperson to your customer’s front door. If you were going to send a salesperson to your customer’s office; wouldn’t you expect them to be clean, professional and courteous? You should expect, and get the same from your emails. Have one of our amazing designers create a professional email template for your business, that you can use over-and-over again. We can create seasonal, clearance, newsletter, or any other sort of template that your business can use to increase revenue from your current customer list. Don’t send out unorganized and unprofessional emails ever again; increase your advantage by combining our great templates with our other custom Mail Chimp integrations. Increase your ROI today, contact us for more info.

QuickBooks ezOSC Integration Software

QuickBooks Integration with osCommerce & ezOSC Software! No third party software required.  Save time by automatically downloading orders from eCommerce and ezOSC Store software. “QuickBooks Connect” will create an Excel file that can be imported into QuickBooks! Eliminate the complexity and work involved with adding, updating or retrieving customer information and orders manually.

Synchronize your eCommerce and/or ezOSC Stores with QuickBooks!

  • Easily update and manage your books!
  • Technical Software Support (Five Emails)
  • 1 Hour training by phone and screen share for set up and sync. (Additional phone training available – call for hourly rate)
  • Software Setup and Installation within your ezOSC/eCommerce store Included!
  • and More!

**QuickBooks Bookkeeping software not included. “QuickBooks Connect” integration software synchronizes with ALL U.S. QuickBooks versions (2002 – Present).

 

Call Today! (800) 961-7427

Need a new site design?

Does your web site look inferior or severely outdated in comparison to your competitors and the big corporate sites? Stop turning your target audience away by not giving them the same consumer confidence in your web site! Redesigns are less expensive now, in comparison to what the larger companies have to pay entire design teams.

Atwoodz will build you a contemporary web design for your eCommerce shopping cart, that will make your customers feel as if there were shopping at one of the major corporations’ online store. Plus, Atwoodz can do it for a lot less. With our vast experience of e-commerce, we know all the right layouts, design features, and other aspects of eCommerce site design that gives your store great conversions from landing on your site, to the final Pay Now button. We streamline the checkout process, while adding the best design elements to your online store; so that your customers are constantly given strong “Call-to-Actions” in the most effective, but yet subtle ways.

The main objective to our great designs is to increase the site’s revenue from the current traffic. Every method that we deploy in this fashion has been proven over the past 10 years of our ecommerce experience. Your customers will now feel that when they land on any of the pages of your site, whether the Home page, Product pages, or even Policy pages that they are now purchasing from a stable and reliable website. This in turn will bring to you, the store owner, the consumer confidence for the customer to stay on your site and purchase, earning their trust in your business.

Please call (800)96-7427 today to find out more on our ecommerce web site designs.

SEO Marketing Campaign

If you build it, they will come…maybe.

Building a great website is no longer a sure way to generate sales or visitors. These days it can take content, Meta, Pay-Per-Click and many other techniques to drive traffic and sales. Search Engine Optimization (SEO) is the most cost-effective and often the most profitable form of marketing. SEO, in its simplest definition, means to format your website in a way, so Google easily recognizes your target keywords and relevant content; that is the optimization part.

We see SEO as a very careful mix between art and science. The “art” of SEO comes during the keyword research and selection process, the “science” refers to the meticulous steps that are repeated across the many categories and products. Not only are the techniques being used advancing quickly, but the on-page content and Meta strategies are ever-evolving as well. Google has made up to 600 changes to its algorithms in each of the last few years. Having a team of SEO experts with decades of eCommerce and website marketing is essential to the proper set-up and marketing of your website; especially with the fast changing environment.

Call (800)961-7427 today for a free consultation with one of our marketing experts.

WordPress Security

Thousands of WordPress websites get hacked every day, and you don’t even need to be a hacker to accomplish this task. In an internal study done recently, 7 out of 10 people asked were able to find a working WordPress vulnerability and hack within 2 hours; ironically, the non-programmers had a similar success rate as the professional programmers. Apparently Google makes it quite convenient. In the scariest instance, one of the testing subjects was able to join a hacking “community” that gave access to an incredible amount of previously written viruses and vulnerability hacks.

Hacker communities across the globe release data on WordPress vulnerabilities and how to exploit them. Most of today’s hackers aren’t even truly hackers, as they rely on someone else’s malicious script while making slight adjustments for their specific use….they are more code manipulators, than anything else. A basic understand of programming and access to Google are about all that is needed to start hacking; you don’t even need to know how to program, you just need to be able to follow directions closely. It took approximately 1 hour and 45 minutes for one of our non-programmers to find and successfully implement a WordPress hack on a live website

Over 99% percent of websites that were hacked or given a virus, were targeted by a mass attack aimed at thousands or more websites with known vulnerabilities. Very rarely are websites individually targeted, as most individual sites do not contain enough data or value to make it worth hacking. The biggest problem is when a vulnerability becomes known, it is spread across the world very quickly. Very rarely do website owners receive this data, since they are likely more concerned with running their business; they are not likely to be part of the information channels that these vulnerabilities are discussed.

The same thing that makes WordPress so great, also makes it vulnerable to mass-attacks done by “botnets” using virus infected computers.

Over 64 million websites and blogs are using WordPress as the content management system for their sites. This gives plenty of targets for would-be thieves and hackers that prey on the easy targets from the massive amount of current users of WordPress. 99% of the websites fail to do even the minimum suggestions when it comes to protecting their sites. Recently, over 90,000 WordPress websites were hacked by simply targeting the most commonly used logins and passwords. This is in addition to the tens of thousands of new viruses that are released yearly from countries like; China, Russian, Iran and other countries with state-sponsored hackers and “wild-west” type rules on internet usage and hacker tracking. Atwoodz can secure your WordPress website, and we will make sure you have a viable back-up for when an attack does happen. Call us today for a Free Consultation and Security Check!