If you build it, they will come…maybe.
Building a great website is no longer a sure way to generate sales or visitors. These days it can take content, Meta, Pay-Per-Click and many other techniques to drive traffic and sales. Search Engine Optimization (SEO) is the most cost-effective and often the most profitable form of marketing. SEO, in its simplest definition, means to format your website in a way, so Google easily recognizes your target keywords and relevant content; that is the optimization part.
We see SEO as a very careful mix between art and science. The â€œartâ€ of SEO comes during the keyword research and selection process, the â€œscienceâ€ refers to the meticulous steps that are repeated across the many categories and products. Not only are the techniques being used advancing quickly, but the on-page content and Meta strategies are ever-evolving as well. Google has made up to 600 changes to its algorithms in each of the last few years. Having a team of SEO experts with decades of eCommerce and website marketing is essential to the proper set-up and marketing of your website; especially with the fast changing environment.
Call (800)961-7427 today for a free consultation with one of our marketing experts.